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Restaurants Should Use College Marketing to Attract Customers

College students are impulsive, social, and adventurous—making them an ideal target audience. Restaurants should use college marketing to gain clientele.

Restaurants, especially more expensive dining establishments, have a tendency to neglect advertising to college students—casting them off as cheap. However, this is a mistake as college students value experiences over consumer goods, are adventurous eaters, and love social gatherings. Plus, “87% of Millennials will splurge on a nice meal even when money is tight.”[1] These qualities make them ideal customers.

So how do you attract college students to your establishment? First and foremost, take a look at your menu. Do you offer unique flavor combinations? Do you have a wide variety of options? Do you allow customization of items? Do you mention where your food is coming from? Millennials appreciate high-quality food that tastes good, but the experience is of equal importance.

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Posted in Dorm Room Advertising, Food and Beverage, On Campus Advertising | Tagged , , , , , | 1 Comment

College Advertising Helps Your Company Connect with Students

College Advertising Helps Your Company Connect with Students

College advertising helps your company connect with college students and form meaningful bonds, translating into potential lifelong customers.

The college market represents huge potential. College students have discretionary spending power, newly found freedom, and have not formed many strong brand loyalties yet. They are new to living on their own and are having to think of purchasing many items for the first time. They represent a great opportunity and with college advertising they are easily reachable. College students study, live, and socialize on college campuses, making it the best place to advertise.

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Posted in College Advertising/College Marketing, College Street Teams/Peer to Peer, Multi-Media Marketing, Social Media Marketing/Digital | Tagged , , , , , , , | Leave a comment

College Advertising: Advertising Culture and Adventure to College Students

College Advertising Culture and Adventure to College Students

College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.

College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.

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Posted in College Advertising/College Marketing, College Demographic, College Street Teams/Peer to Peer, Dorm Room Advertising, On Campus Advertising, QR Code Advertising, Study Abroad/Tourism | Tagged , , , , , , , , , , , , , | 1 Comment