Tag Archives: discretionary spending

Consider College Advertising Before and During Back to College

Back to College Marketing Experts

College students spent $907 on average for back to college essentials. This is a vital opportunity for college marketing.

Is your company brand savvy in outreach approach when it comes to not only reaching, but making an impact on the elusive college consumer (18-24 year-old) during back to college? Back to college spending is on the rise and it represents an opportunity for savvy brands to make strategic partnerships. Do you have a strategic college marketing partnership or fluff?

National Retail Federation’s 2012 survey in conjunction with BIGinsights found that college students will spend on average $907 on essentials and personal care items for back to college. Total spending will exceed $83 Billion.

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Building Value through College Advertising

Building Value through College Advertising

Increasing discretionary spending among college students means college advertising is essential now more than ever. If college students recognize the advantages of your product, price does not have to be the determining factor when making purchases.

College students often get classified as poor or broke and to some extent that is true. According to American Student Assistance, “there is roughly somewhere between $902 billion and $1 trillion in total outstanding student loan debt in the United States today. The Federal Reserve Bank of New York reports $902B while the Consumer Finance Protection Bureau reports $1T.”[1] The majority of college students today have to take out student loans to help them with their education costs and living expenses.

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