Tag Archives: digital marketing

College Marketing Tips for Automakers Part 1

College Marketing Tips for Automakers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

College Marketing Tips for Automakers

  1. Be Honest and Transparent When Marketing to College Students

Quote Austin Salinas Ford Dealership Manager

A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”

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Posted in Auto, On Campus Advertising | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Best of 2014 College Marketing Blog Posts

Today I want to share our most popular college marketing blog posts of 2014.

Welcome Bags innovative back-to-college marketing ideas

1. 3 Innovative Back to College Marketing Ideas

Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.

Why Only Using Digital Marketing to Target College Students is a Mistake

2. Why Only Using Digital Marketing to Target College Students is a Mistake

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Posted in Back to School/Orientation, College Advertising/College Marketing, Entertainment, Recruitment | Tagged , , , , , , , , , , , | Leave a comment

Why Only Using Digital Marketing to Target College Students is a Mistake

Using Digital Marketing to Target College Students image

This article explores the reasons why only using digital marketing to target college students is a mistake. Other forms of marketing, such as peer-to-peer, event marketing, and sampling promotions, resonate with students. Don’t miss out on these opportunities to connect and engage the college crowd!

Digital Media Plays a Prominent Role in the Lives of Youths

The digital world continually changes the way people communicate and interact with each other, and similarly changes brand-consumer engagement; it plays an integral role in the day-to-day lives of youths. College students and teenagers use the Internet and social media sites as a means of self-expression and self-promotion. It provides them with unprecedented opportunities to showcase their work, thoughts, ideas, passions, and talents, and gives them a chance to connect and engage with people who share the same interests. More and more young people are turning to niche venues and online communities for inspiration, camaraderie, and the hopes of achieving success.

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Posted in College Advertising/College Marketing, College Marketing Challenges/Mistakes, On Campus Advertising | Tagged , , , , , | 3 Comments

Mobile Marketing is an Essential Component of Youth Marketing

Mobile Marketing is an Essential Component of Youth Marketing

There’s no denying that technology has changed social interaction among the youth. Photographing and documenting have become facets of everyday life. Teenagers and college students’ phones have become extensions of themselves—their link to the world at large. The youth have been spoiled by the internet’s vast information pool; any information they want, they can have in a matter of seconds. They are dependent on the digital world and if their connection is severed they become uncomfortable: “The digital attachment is real. 53% of millennials would rather give up their sense of smell than their laptop or phone.”[1] This startling statistics shows just how important that connection is to them.

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