Tag Archives: digital dependance

Mobile Marketing is an Essential Component of Youth Marketing

Mobile Marketing is an Essential Component of Youth Marketing

There’s no denying that technology has changed social interaction among the youth. Photographing and documenting have become facets of everyday life. Teenagers and college students’ phones have become extensions of themselves—their link to the world at large. The youth have been spoiled by the internet’s vast information pool; any information they want, they can have in a matter of seconds. They are dependent on the digital world and if their connection is severed they become uncomfortable: “The digital attachment is real. 53% of millennials would rather give up their sense of smell than their laptop or phone.”[1] This startling statistics shows just how important that connection is to them.

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