Tag Archives: develop brand loyalty
The auto industry faces rising competition with ride sharing services. Car companies advertise on college campuses to establish consumer trends and develop brand loyalty.
1. The Auto Industry Faces Rising Competition with Ride Sharing Services
According to a study by Alix Partners, a consulting firm, “a half million vehicle purchases in the U.S. have been avoided due to the growing popularity of car sharing programs like Zipcar and Relay Riders.” Ride sharing services know that by penetrating the college market, they will find people open to alternative means of transportation and as students adopt this new technology, growth will occur: “Research finds that most college campuses that start a program see sizeable growth rates in car sharing usage, growing 20-30 percent on a year-over-year basis.”[i]