Tag Archives: coupons

Reciprocity in College Advertising

Reciprocity in College Advertising

College students find promotions that offer to give them something particularly appealing for a number of reasons. 

Too often, marketing campaigns simply ask for something—your money, your time, or at least belief in their claims—without offering any immediate reciprocal return. This may be a grave error where youth advertising is concerned.

Given that over three-quarters of the parents polled in a recent survey think their kids are “a little” or “a lot” spoiled,[1] and with children today expecting everything from designer clothes to high-tech gadgets, it follows that college students—among whom middle-class (or higher) backgrounds are overrepresented—are used to being given things. As such, students may be less likely to buy into traditional collegiate promotions than ones that engage them through a tangible offer.

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Coupons are Key in College Advertising

Coupons are Key in College Advertising

Providing college students with an incentive to act is an essential college marketing strategy.

College students tend to live in the moment and are highly influenced by their desire to have fun, balanced with their love for a good deal. It is of upmost importance when advertising to students to come up with a college marketing strategy that is eye catching, direct, and provides students with an incentive.

If your company wants to capture this key demographic (18-29 year olds) and expand its customer base, collegiate marketing is the answer. One highly effective way of reaching college students is by providing them with a coupon to your place of business. This gives them an incentive to take action and leaves them satisfied on two fronts: they are happy they received a deal and they are happy with the product/service.

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