Tag Archives: Cotton Delo
The GM and Facebook advertising saga is an interesting chapter in college marketing but also foreshadows the relationship between advertisers and consumers in college marketing as well as the mainstream.
The latest news on GM and Facebook is a microchosm of social media versus traditional media. This particular case is interesting because GM also happens to be one of the biggest spenders in college marketing and being a fairly old company, comes from the camp still thinking in terms of traditional advertising and metrics.
I must admit that I have been telling clients for some time that Facebook ads, relative to college marketing, were a waste and simply not effective as they are contrary to the Facebook user experience. College students go on Facebook to connect with friends and ads really get in the way. Now we have GM coming out and basically saying the same thing…or so we thought. Ad Age published a recent article by Cotton Delo, Big Spenders Push Ad Line, But Facebook Holds Ground, which brought to light an interesting dynamic,