Tag Archives: consumer engagement

College and Metro Area Marketing: Get Bold with Print

Get Bold with Print: Sticky Note Marketing
Sticky Note Marketing Attracts Attention and Encourages Engagement

Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.

1.     Make a Statement with Wild Postings

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Marketing to the Youth Using Co-Creation Strategies

Marketing to the Youth Using Co-Creation Strategies
Marketing to the youth using co-creation strategies is one way to increase consumer engagement among the youth demographic.  

Co-creation marketing allows consumers to contribute new content that shapes brand identity in conjunction with brand generated content. This can be hair raising for brands, as they’re relinquishing some of their control to their consumers. However, co-creation will happen whether a brand officially encourages it or not and those brands that choose to embrace co-creation marketing techniques will reap the rewards, especially when marketing to the youth.

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