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College Marketing Is Not ‘One Size Fits All’

College Marketing Is Not ‘One Size Fits All’

College campuses are big places and investing your ad dollars in the right places on campus and reaching your target student demographic is key in getting the best bang for your buck. College marketing is not ‘one size fits all’.

When speaking with companies who are interested in investing in marketing solutions to reach college students for the first time, the initial question I ask is, “Is your product general in nature or is it geared toward a specific type of college student on-campus?” A college campus is a micro-market in itself with a unique set of demographics.

Companies need to ask themselves two important questions:

  1. What type of student are we looking to reach?
  2. What program can focus in on that type of student specifically?

Focusing in on your specific college student demographic is key in maximizing your ad dollars and will ultimately allow your company to spread your message to more campuses thus raising the chances for a strong return on investment.

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