Tag Archives: collegiate marketing
Why target college students? In some cases the obvious answer might be that the client’s product or service is tailored to them—but there are other reasons why this demographic should be in youth advertisers’ sights.
It’s important to examine the more complicated answers to this question in order to formulate effective college marketing strategies; especially since the demographic has changed so much over the last few decades. Undergraduate college education has become available to a wider population, creating both new opportunities and unprecedented problems.
Midterm and finals week might be a hectic time for college students, but it is also an ideal time for collegiate marketing. Having a college marketing campaign during midterm or finals, while taking students’ needs into consideration, can leave a lasting impression and earn the students’ respect.
College Marketing Campaign During Midterm and Finals
It might seem illogical to have a college marketing campaign during midterm or finals week, when students are at their busiest. Everyone has experienced the dread of realizing it is finals week and knowing that procrastinating might not have been the best idea. That is when the mad rush begins; trying to do all night cram sessions to make up for the lack of studying earlier. The whole student body seems to be frantic about focusing on the task at hand. However, if done correctly, it can actually be a great time for marketing to college students.