Tag Archives: college students

How Lingerie Companies Can Win Over College Students This Valentine’s Day

Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.

How Lingerie Companies Can Win Over College Students This Valentine’s Day

1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.

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Posted in Advertising On College Campuses, College Advertising, College Event Marketing, Dorm Room Advertising, Fashion, Fraternity and Sorority, Peer to Peer, Social Influence, Special Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Advertise to College Students Using Geo-Targeting

Advertise to College Students Using Geo-Targeting

Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.

3 Effective Ways to Advertise to College Students Using Geo-Targeting

1. Use Real-Time Geo-Targeting to Advertise to Students

If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.

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Social Media Isn’t the Only College Marketing Option

Social Media Isn't the Only College Marketing Option image

Explore effective ways to market to college students that don’t involve social media. See if these college marketing options are right for your brand!

If you visit a college campus, you will notice the majority of college students have their phones in hand or within reach, and many will have laptops and/or tablets out as well. College students are constantly connected; however, that doesn’t mean that social media marketing and online advertising is the only way to reach the college crowd.

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Posted in Brand Ambassadors, College Event Marketing, College Marketing, Out of Home | Tagged , , , , , , , , , | Leave a comment

3 College Marketing Tips for Successful College Marketing Campaigns

3 College Marketing Tips for Successful College Marketing Campaigns

There’s a lot that can go wrong when marketing to college students. Avoid some of the biggest college marketing mistakes by following these 3 college marketing tips.

3 College Marketing Tips for Successful College Marketing Campaigns

1. Perform Market Research Before Planning a College Marketing Campaign

Don’t make the all-too-common mistake of thinking you understand the college market. Instead, perform thorough market research or partner with an experienced college marketing agency to make sure you understand the audience, the space, and the types of marketing that will resonate with students.

The college market is constantly changing as new technologies and social channels emerge. It’s important to stay up-to-date on consumer trends, media use, emerging social networking sites, campus news, and student life and campus culture. Having in-depth knowledge of the college market place will lead to a more successful college marketing promotion.

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College Marketing Tips for Car Companies Part 4

GM college marketing ad fuel efficiency

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car companies and discusses how the auto industry can appeal to college students. 

This article continues the series on how car companies can successfully market to college students with ads that resonate and explores on-campus marketing techniques that work! Make sure you check out part 1, 2, and 3 of the series, if you haven’t already.

College Marketing Tips for Car Companies

6. Car Companies Should Stress Fuel Efficiency When Advertising to College Students

Car Companies Should Stress Fuel Efficiency When Advertising to College Students

Fuel efficiency matters to college students. College students are budget conscious, and they don’t want to waste money on gas when they don’t have to. 26-year-old Josh Pettrey, voices a common concern many cash-strapped millennials feel, “Gas prices are up and down and I don’t have a ton of money that I can throw out on gas.”

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College Marketing Tips for Car Manufacturers Part 3

College Marketing Tips for Car Manufacturers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car manufacturers and discusses how the auto industry can appeal to college students. 

This blog post, continues the series on how car manufacturers can appeal to the college crowd and provides additional college marketing tips and advice for auto brands. Check out part 1 and part 2, if you missed them.

College Marketing Tips for Car Manufacturers

6. Car Companies Should Market an Experience When Advertising to Students

Anticipating Experience-Based Purchases More Enjoyable Than Material Ones.jpg

Increasingly, college students and millennials value experiences over consumer goods and this attitude is reflected in their spending patterns, as well as their satisfaction levels when contemplating a purchase:

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College Marketing Tips for Automakers Part 2

College marketing tips for automakers part 2

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

In my last blog, I wrote about three college marketing tips to help automakers successfully market to college students. In today’s blog, I would like to further explore college marketing tips for automakers and how auto brands can connect and engage with the college audience.

College Marketing Tips for Automakers

4. Automakers Should Inform and Engage When Marketing to College Students

Automakers inform and engage when marketing to college students

Today’s youth have grown up with the internet and feel very comfortable researching products and making purchases online. They love the convenience of shopping online and like how the whole process is on their terms. It’s a no-pressure environment that they are comfortable with.

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Posted in Auto, College Advertising, College Marketing, College Marketing, Dorm Room Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , , , , , | 1 Comment

College Marketing Tips for Automakers Part 1

College Marketing Tips for Automakers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

College Marketing Tips for Automakers

  1. Be Honest and Transparent When Marketing to College Students

Quote Austin Salinas Ford Dealership Manager

A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”

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Posted in Auto, Building Value, College Marketing, College Marketing, On Campus Advertising, Peer to Peer | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Sticky Note Marketing Promotes Co-Creation on Campus

When I was a college student at FSU, there was an art exhibit on campus that garnered a lot of attention. It was a confession booth where students would go and write their secrets anonymously. Later the artist would read the secrets and display them to the community in an effort to raise awareness about the inner struggles students face on campus and to show students they’re not alone. It’s very similar to Candy Chang’s interactive artist installation in Las Vegas.

This FSU art project attracted students’ attention on campus. People were curious about the confession booth and what it represented. Many students enjoyed participating and writing their secrets down, and both active participants and non-participants, found peoples’ stories and secrets fascinating and felt an emotional connection with their peers as a result.

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Posted in Brand Engagement, College Marketing, College Marketing, Emotional Appeal | Tagged , , , , , , , , , , , | 1 Comment

The Power Of Peer-to-Peer Marketing On College Campuses

Peer-to-Peer Marketing On College Campuses

Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.

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