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Advertising Video Games on College Campuses

Advertising Video Games on College Campuses

College students love gaming as it’s a way to socialize with their peers and escape from the stress of everyday life. Advertising video games on college campuses is a great way to promote an upcoming release or introduce new devices.

Video Games Provide an Opportunity for Socialization and Friendship

The majority of college students play video games regularly. This is not surprising given their preference for socialization and group activities. Video games allow students to connect and hangout, and many students play video games as a social activity. In fact, “51 percent of men believe[] that gaming improved their friendship with friends.”[i] Video games are great icebreakers for people that have just met. Video games help people feel more comfortable around each other. It’s a form of entertainment that allows for interaction and teamwork, while reducing social pressure.

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