Tag Archives: college student interviews

College Student Interviews: College Marketing Attracts Attention, Part 2

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What types of college marketing attracts attention? NAM Youth Marketing interviewed college students to determine what kinds of advertisements students find most effective on campus.

In Part 1 of this series, NAM Youth Marketing went to college campuses and interviewed college students directly in an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention. In Part 2, NAM explores this concept further with more student interviews.

The Question: What advertising best attracts your attention?

Students Answers:

“Usually, it’s context. If I see something . . . on a street post, it’s not going to really catch my attention if it’s a black or white something.”

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College Student Interviews: College Marketing That Gets Attention

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NAM Youth Marketing conducted college student interviews to find out what kinds of advertising resonate with students.

In an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention, NAM Youth Marketing went to college campuses and conducted college student interviews with students directly.

The Question: What advertising best attracts your attention?

Students Answers:

“I guess basically things that relate to me. . . Personally, I’ll be honest. If I see . . . people I feel like I have things in common with, I’ll be more interested in the commercial I’m looking at. . . I tend to pay attention to a commercial that has youth in it, then like old people or something.”

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