Tag Archives: college student demographic

Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

read more

Posted in College Advertising/College Marketing, Multi-Media Marketing | Tagged , , , , , , , , , , , | Leave a comment

Authenticity is Key in College Marketing

Authenticity is Key in College Marketing

Reaching college students on campus is all about being creative and true to your brand and not presenting yourself as something you are not. Authenticity is key in college marketing.

College students are a savvy group attuned to trends ranging from technology and social media to the clothing and entertainment; they are no different when it comes to marketing messages and brand distinction.  College students, generally speaking, are cynical toward ‘Corporate America’ and often times are quick to critique as brands try to court them as consumers.

In Sharalyn Hartwell’s recent article, Above All Else, Be Authentic, published by MediaPost, she makes some good points to brands planning a college marketing strategy from a branding and messaging standpoint.  She says:

read more

Posted in Brand Awareness, College Advertising/College Marketing, College Demographic | Tagged , , , , , , , , , | Leave a comment

College Marketing Is Not ‘One Size Fits All’

College Marketing Is Not ‘One Size Fits All’

College campuses are big places and investing your ad dollars in the right places on campus and reaching your target student demographic is key in getting the best bang for your buck. College marketing is not ‘one size fits all’.

When speaking with companies who are interested in investing in marketing solutions to reach college students for the first time, the initial question I ask is, “Is your product general in nature or is it geared toward a specific type of college student on-campus?” A college campus is a micro-market in itself with a unique set of demographics.

Companies need to ask themselves two important questions:

  1. What type of student are we looking to reach?
  2. What program can focus in on that type of student specifically?

Focusing in on your specific college student demographic is key in maximizing your ad dollars and will ultimately allow your company to spread your message to more campuses thus raising the chances for a strong return on investment.

read more

Posted in College Advertising/College Marketing | Tagged , , , , , , , , , , , , , | Leave a comment