Tag Archives: college street teams
College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.
College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.
Back-to-school advertising, during the early fall semester, can increase brand awareness and allow your company to form positive bonds with incoming students, as well as marketing to students looking for change and excitement.
Advertising to students at the beginning or near the start of the fall semester is imperative. This is a time when many students are making a lot of purchases, including clothing, technology, furniture, school supplies, household items, and media. The beginning of the fall semester represents a new year and is an exciting time for college students.
This blog post discusses a few things to avoid when advertising on college campuses. A pitch made too strong can have the opposite of the desired effect.
It is important when advertising on college campuses to avoid divisiveness and polarizing topics (i.e. religion and politics for starters) and terminology in your ad, unless your organization is specifically oriented in that way (specifically a religious or political group). The reason for this is that you don’t want to alienate a good portion of your potential customers. College students are more open to other ideas, religions, and cultures—so you don’t want to present your company or product is a way that may alienate a large portion of your potential customer base.
Utilize college street teams to effectively push your product or event in a positive way. Doing so will help you create a word of mouth viral marketing strategy.
College street teams are a key element when promoting a company, product, or event. A college street team is made up of college students or young adults. This makes the people in the street team relatable to their peers and gives a higher degree of confidence and credibility to the event or product they’re advertising.
College students are more willing to trust their fellow classmates or peers—they do so everyday—rather than an a corporation trying to sell them a product. They want someone to whom they can relate. When comprising a street team, it is important to have people of various backgrounds. You have the common age factor but you also want to be diversified in areas of race, gender, athleticism, etc. so you can capture all markets of the college student population.
Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.
I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:
Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.
It’s essential to offer students something of real value when utilizing college brand ambassadors in sampling and P2P marketing as times have changed and it’s important to change with them.
Many companies see the value of utilizing college brand ambassadors and college street teams to engage college students on campus through different types of product sampling. When a college brand ambassador engages a college student, the goal is to get them to stop and receive an ‘item’ which usually obligates them to give up 10/15 seconds of their time. This is the opportunity for college brand ambassadors to deliver your companies message and get the student interested through an opportunity/incentive.
Many companies struggle in building and presenting their college marketing strategy to college students, but they should take a look at how NASCAR nailed their college marketing strategy.
Many companies know that college marketing can be very lucrative if done correctly and presented to college students in a creative way. The problem lies in how to go about taking on this challenge. Many companies try to take the easy way out in pursuing college Facebook marketing through the paid ads or simply doing a massive and overpriced college newspaper ad campaign.
For those companies interested in a great case study that outlines a very simply yet effective college marketing strategy, they should look no further than the David Goetzl’s Media Post article, NASCAR Pushes College Marketing Efforts. Let’s examine a few of the points that NASCAR implemented into the college marketing plan: