Tag Archives: college street teams
One of the easiest and most underused forms of advertising on a college campus is using college street teams to target a captive audience. A college street team consists of college-age students who go around campus promoting your company and product, utilizing peer-to-peer marketing channels. When using student brand ambassadors, it is strongly recommended that they wear your company logo, as well as something affiliated with the college they’re marketing to. This ensures that your company logo is leaving an impression, while also allowing college students to easily relate to the promoter.
This article gives youth marketing advice for financial institutions trying to increase clientele among young professionals.
Target College Students and Graduating Seniors
Graduating college students have a lot going on in the months leading up to and after graduation. Most will begin searching for jobs and potentially relocating to new areas. Some will apply to graduate and professional schools and will be researching ways in which to fund their continuing education. Almost all graduating students will have to begin repaying their student loans and will value speaking with a financial advisor to find the best plan for doing so and to go over all their options.
In today’s technological age, where information can be shared around the world in a matter of minutes, companies face higher and higher consumer expectations and if these demands aren’t met it can have major ramifications. A recent Media Post article, Marketing: Causes: Tapping the Power of Impact Thinking, highlights just how important cause marketing and public image can have on a company:
Recent research shows an overwhelming majority of people globally — 94% — believe companies must do more than just make money. A full 60% say companies should advocate for change and evolve the way they operate. And consumers aren’t just talking: 55% report they’ve refused to buy products in the past year because companies behaved irresponsibly.
Most colleges conduct mandatory orientation sessions involving their entire entering classes—hundreds to thousands of new students—and this presents an excellent opportunity for college marketing.
Thinking back on my own freshman orientation, I realized that such events offer some ideal opportunities for youth marketing. Part of this is due to the nature of the affair, and part relates to the students themselves.
Let’s look at the students in this installment. For various reasons, the new students make great college marketing targets:
Knowing how college students think and act is crucial when developing a college marketing plan.
College students are a highly intelligent group of individuals that value creativity and change. They eagerly anticipate new forms of technology and are among the first to incorporate new technology into their lives. They also value their independence and don’t like to be told how to live and think. When advertising to students it’s essential that you understand them. You need to know how they think, live, and play, what mediums they choose to engage with and on what frequency, as well as what motivates them to act. Equally important is what forms of college advertising to avoid. If you can answer these questions, you can begin developing a solid college advertising strategy.
On campus advertising promoting safer smoking alternatives, such as e-cigarettes, can help reduce cigarette consumption among college students.
A significant portion of college students and young adults choose to smoke cigarettes regardless of the consequences. One of my friends in college was a prolific smoker; she referred to her cigarettes as cancer sticks and joked about the long term repercussions. Many college students, like my friend, are well aware of the health risks involved and “despite crusades and campaigns encouraging young people not to take up smoking, a third are currently using tobacco products”. Solely stating facts and issuing warnings against the dangers of tobacco use will not dissuade college smokers to quit; a different method must be utilized when reaching college students.
If your company is looking to expand its reach and attract new customers, college advertising can help you access the youth demographic.
If you have a successful business and are looking to expand your customer base, look no further than the youth market. This is an essential demographic because college students are just starting to develop shopping patterns and brand loyalties. Therefore college advertising is a necessary component when trying to attract new customers.
College students are highly impressionable by their peers, the media, and their parents, making for an easy avenue of expansion and growth. If your brand is well known and reputed among the parents of the youth, then reaching college students just got a little easier. When deciding to go with certain brands—from laundry detergent to vehicular purchases—college students often turn to their parents for advice.
Rather than outsourcing your college marketing research, have college students provide you with the market research you need by incentivizing them properly.
There is a large business industry in marketing that makes a lot money providing market research to ad agencies and to companies directly. When companies and agencies decide they want to target the college market, the first thing they do is look at the data. Rather than paying a company large sums of money to get this information, companies and agencies should be looking to making the research and data collection process part of the marketing initiative itself. Go right to the source and get inside information from college students directly. Here are a couple ways to go about doing that: