Tag Archives: college street team

Paper Advertising—Posters vs. Handouts, Part II

College Advertising Handouts Paper Advertising

On-campus paper advertising typically employs posters, handouts, or a combination thereof. While ideal coverage would dictate the use of both methods, a choice between the two must sometimes be made; I’ll weigh the relative merits of each.

In part one of this series I made a case for paper advertising being an integral part of a college marketing portfolio and explored some of the benefits of distributing campus posters. Here I’ll do a similar analysis of handouts.

For my purposes here, handouts include any kind of paper advertisement that is given out to students in person, preferably by a college street team. The actual advertisement could be a coupon, a promotional pamphlet, or even just a smaller, briefer version of a poster if combined with that college advertising solution. Printing a QR code on the handout is also a good idea.

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Experiential Marketing is Key to a Successful College Marketing Campaign

Experiential Marketing College Marketing

Experiential marketing is the most engaging type of college marketing most likely to leave an impression; it is key to lay out a well-defined strategy with the experiential element being the focal point.

There is no doubt that if you are putting together a comprehensive college marketing plan with an ample budget, you are looking for ways to add a college street team component so that brand ambassadors can engage students on campus.  The engagement can be as simple as handing out a branded sample product (i.e. flash drive, bottle opener keychain, etc.), having a student download an app or just a quick conversation explaining a promotion and the corresponding ‘call to action’.

What many companies and marketers tend to over look is a sound strategy leading up to the experiential/brand ambassador portion of the campaign.  I came across an interesting article posted on imediaconnection.com by Jennifer Floren that lays out very clear some good strategy points to consider as you plan to incorporate a college street team experiential initiative.

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