Tag Archives: college sports
College football games attract big crowds! Advertise to students during these high-traffic events for a high return on investment.
There’s no denying that college football attracts huge crowds. Last year, nearly 50.3 million people attended NCAA football games. That’s a lot of people attending college football games and represents huge marketing potential. When most companies think of advertising at college football games, they think of sponsorship opportunities, in-stadium signage, aerial advertising, and video scoreboard ads. While these types of ads are highly visible, they are also highly competitive and extremely expensive. However, there are other ways to advertise to students at college football games that are low-cost, high return investments.
College sporting events are a huge part of college students’ life and therefore should be taken advantage of when advertising for college students.
In my last blog “How to Use College Sporting Events as a Way to Advertise to Students: Part I”, I showed that college sporting events are an effective way to reach college students and that by linking your company on the side of the home team you will help create a positive connection with the students, creating a loyal customer base. In this blog I want to continue to explore different college advertising and marketing strategies using collegiate athletic events.
College sporting events are a huge part of college students’ lives and therefore should be taken advantage of when advertising to college students.
Let’s face it, college sports teams are a huge factor on college campuses. Schools are known for their success in a given sport. Gator Nation is a catchphrase used around the country, signifying that everywhere around the nation there are fans cheering on the Gators (University of Florida) and that’s not the only college team with such a following. Let’s consider the following: