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Capitalizing on College Sports

Youth Marketing Capitalizing on College Sports

It’s no secret that college athletics equals big money—the Texas Longhorns took in over $150 million in the 2010-11 season—[1]and youth marketing should glom onto this by capitalizing on college sports.

College sports programs, especially football teams, bring in huge amounts of cash and inspire great loyalties and rivalries—in some regions, college football fans seem more like fanatics. And wherever passions run high, college marketing is given good leverage. By tailoring advertising strategies to reference and capitalize on preexisting regional sports loyalties and emotions, youth advertisers stand to easily capture students’ attention.

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