Tag Archives: college sporting events

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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How to Use College Sporting Events in College Marketing: Part 2

How to Use College Sporting Events in College Marketing Part 2

College sporting events are a huge part of college students’ life and therefore should be taken advantage of when advertising for college students.

In my last blog “How to Use College Sporting Events as a Way to Advertise to Students: Part I”, I showed that college sporting events are an effective way to reach college students and that by linking your company on the side of the home team you will help create a positive connection with the students, creating a loyal customer base. In this blog I want to continue to explore different college advertising and marketing strategies using collegiate athletic events.

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Sporting Events Make Excellent Venues for College Marketing Campaigns

Sporting Events Make Excellent Venues for College Marketing Campaigns

Advertising to college students during sporting events, can increase your brand’s on-campus presence and generate new fans among the college demographic.

College sporting events draw big crowds and represents huge college marketing potential. With the biggest college football stadiums capable of holding close to 100,000 spectators—not to mention the thousands of fans gathering in the vicinity tailgating—the college marketing opportunities at these events are astronomical. Most colleges provide free or discounted tickets to the student body, encouraging students to attend.

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