Tag Archives: college sampling
Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!
5 Experiential College Marketing Ideas and Why they Work:
1. Sticky Note Marketing On Campus
Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.
1. Offer College Student Discounts
A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.
2. Provide Students with Free Samples
College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.
10 Reasons Snack Brands Should Advertise to College Students
- College students significantly influence the snack industry
The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.
- College students are willing to spend on snacks
Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.
- College students consume a lot of snacks
At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.
- A significant portion of college students snack daily
Four in 10 Millennials snack more than once daily, reports research firm Technomic.
Reaching college students on campus is easy if brands use engaging marketing approaches.
College campuses are unique in so far as they have a high concentration of 18 to 24 year olds gathered in a relatively small, compact space. College campuses are also designed with pedestrians in mind. Most students navigate campus on foot, even those with cars, for the convenience factor. Everything is logically organized and arranged to meet pedestrians’ demands. These are great advantages for brands wanting to connect with and engage the college demographic.
College students find promotions that offer to give them something particularly appealing for a number of reasons.
Too often, marketing campaigns simply ask for something—your money, your time, or at least belief in their claims—without offering any immediate reciprocal return. This may be a grave error where youth advertising is concerned.
Given that over three-quarters of the parents polled in a recent survey think their kids are “a little” or “a lot” spoiled, and with children today expecting everything from designer clothes to high-tech gadgets, it follows that college students—among whom middle-class (or higher) backgrounds are overrepresented—are used to being given things. As such, students may be less likely to buy into traditional collegiate promotions than ones that engage them through a tangible offer.
Utilize college sampling as a way to maximize exposure of your product and to create an experience for your target audience.
College sampling stands apart from more traditional forms of college advertising, providing a more dynamic, interactive way of reaching college students. College sampling exposes your product to eager students, who gladly accept free goods and promotional samples. In this article, I discuss two reasons why college sampling is a beneficial college marketing tool.
- Maximizing Exposure of your Product
Whether you have a relatively new business or a well-established business, college sampling maximizes the exposure of your product to the college demographic. New businesses oftentimes lack the brand recognition of more established companies, making it hard for them to attract clientele and build their reputation. You might have great products, but if no one knows about them, it does not matter. College sampling can introduce your products to thousands of college students, increasing awareness among college students.