Tag Archives: college postering

College Postering Remains Relevant in College Marketing

Why College Postering Remains Relevant in College Advertising

College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.

Why College Postering Remains Relevant in College Advertising

When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.

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Posted in Brand Awareness, College Advertising/College Marketing, College Newspaper Advertising, On Campus Advertising, Print Advertising, Recruitment | Tagged , , , , , , , , , | Leave a comment

How to Have a Successful College Postering Campaign

College Postering Campaign

In order to have a successful college postering campaign you need to use targeted marketing to reach the best audience, have monitoring systems in place to guarantee exposure, and implement tracking to measure effectiveness.

College postering seems like a relatively simple process: hang posters on campus bulletin boards in high-traffic locations. However, a lot of work goes into making a college postering campaign successful. Follow these steps for an effective and results driven college postering campaign.

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Posted in Brand Awareness, College Advertising/College Marketing, On Campus Advertising, Print Advertising | Tagged , , , , , , , , , | 1 Comment

College Advertising Helps Your Company Connect with Students

College Advertising Helps Your Company Connect with Students

College advertising helps your company connect with college students and form meaningful bonds, translating into potential lifelong customers.

The college market represents huge potential. College students have discretionary spending power, newly found freedom, and have not formed many strong brand loyalties yet. They are new to living on their own and are having to think of purchasing many items for the first time. They represent a great opportunity and with college advertising they are easily reachable. College students study, live, and socialize on college campuses, making it the best place to advertise.

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Posted in College Advertising/College Marketing, College Street Teams/Peer to Peer, Multi-Media Marketing, Social Media Marketing/Digital | Tagged , , , , , , , | Leave a comment