Tag Archives: college newspapers
College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.
Why College Postering Remains Relevant in College Advertising
When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.
College newspaper advertising allows businesses to effectively reach college students on campus at select locations nationwide.
Most colleges and universities have a student-run newspaper that is released on a regular basis free of charge to students. These newspapers contain relevant information and news pertaining to the students at the university. The newspapers list upcoming events on campus and recap the latest sporting events or university accomplishments.
Members contribute stories that will interest other students, from reviews of new music to explaining new student government bills and how they affect students and student organizations. Theses opinions our reflections from a student perspective and sometimes don’t coincide with administrative views. This makes the newspaper more accessible to other students, as they’re written by peers and people they share common experiences and interests with versus older faculty members and professors.
In today’s technological age, where information can be shared around the world in a matter of minutes, companies face higher and higher consumer expectations and if these demands aren’t met it can have major ramifications. A recent Media Post article, Marketing: Causes: Tapping the Power of Impact Thinking, highlights just how important cause marketing and public image can have on a company:
Recent research shows an overwhelming majority of people globally — 94% — believe companies must do more than just make money. A full 60% say companies should advocate for change and evolve the way they operate. And consumers aren’t just talking: 55% report they’ve refused to buy products in the past year because companies behaved irresponsibly.
College newspaper advertising is a marketing tool you’re going to want to have in your arsenal, as it allows you to reach the majority of college students on a frequent basis.
Newspapers in general might be a dying trend, but college newspaper readership remains consistently high. One of the reasons for this is that college newspapers feature articles, news, events, and ads relevant to the students. It is journalism dedicated to their college, community, sports teams, clubs, sororities and fraternities, and events. Students read their college newspaper because they don’t want to miss anything—they want to be in the know.
Though print media readership among college students is generally on the decline, college students still stay tuned and frequently read their college newspapers. They use their collegiate newspaper as a way to stay in touch with the activities on campus, as well as the achievements of their peers. It’s also a great way to find out what entertainment and events are going on in a given week. Many local businesses use college newspapers to advertise to college students about upcoming events and deals. For example, this week in FSView—Florida State’s College Newspaper—Mockingbird Café is advertising for Whiskey Wednesday, The Warehouse is advertising for Open Mic Night, and AJ’s is advertising for a Karaoke Dance Party. These are just a few of the advertisements in the newspaper. What college students like about this type of advertising is that it doesn’t feel like advertising, rather they see it as a helpful reminder of the cool stuff happening around town. Plus it’s on print which means they can cut out the calendar section of the newspaper and hang it on their fridge as a reminder of what’s going on—which many college students actually do.