Tag Archives: college marketing strategy

Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

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2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Youth Marketing Strategies: Exploiting the E-Sports Market, Part I

Youth Marketing: Exploiting the E-Sports Market image

Youth marketing strategies require a keen awareness of market trends. With a majority of college students playing video games regularly (70%),[1] new student marketing possibilities abound.

In just a few decades, e-sports (competitive, multiplayer video gaming) has gone from informal gatherings at arcades to a vast international scene with corporate sponsors like Intel, Dell, and MSI—companies that have already taken advantage of the youth marketing opportunity created by such prevalent video gaming. College students comprise a significant portion of the gamer community and hence represent a potentially lucrative college advertising demographic. Consider the following:

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The Importance of a College Marketing Plan

College Marketing Plan image

Before beginning a college advertising and marketing campaign, you need to develop a solid college marketing plan.

Developing a solid college marketing plan allows you to assess your business and marketing goals, identify and analyze your target demographic, evaluate ways to achieve your marketing strategies, maximize marketing resources and increase efficiency, determine a way to track and measure results, and assign roles and responsibilities. Let us examine each of these categories in more detail.

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College Marketing: Utilizing Movies and Visual Images to Promote Ski Resorts

Use Visual Images to Promote Ski Resorts image

Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.

Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.

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College Advertising: Advertising Youth to College Students

Advertising Youth to College Students image

Advertising youth to college students is an effective marketing approach. Develop a college marketing strategy that embraces the notion of living in the moment and celebrates youthfulness. 

Youth References in Pop Music

The youth tend to believe they are invincible; that they will stay young forever and that old age is far away. College students—though still part of the youth demographic—begin to recognize that aging is inevitable. They embrace the idea of living in the moment as a way to combat their fear of aging and to make the most out of their youthful years. Ke$ha’s song “Die Young” takes this idea of embracing life to the fullest and runs with it:

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Support Women Empowerment When College Marketing

Support Women Empowerment When College Marketing image

Featuring strong females or supporting women’s issues will help your company engage the college demographic, allowing your company to connect with students in meaningful ways.

In today’s world, women in powerful roles are in vogue. Current movies and television shows reflect this trend by featuring prominent females in positions of power. Take the hit television show The Walking Dead—arguably one of the most popular television shows today—and its use of strong female characters. Michonne is the embodiment of power; she is fierce with a samurai blade and knows how to use biters to her advantage. She can hold her own in the fighting and is self-reliant. Katniss Everdeen from The Hunger Games is another example of a strong female character that has taken the media by storm and is hugely popular among the youth and collegiate demographics.

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NASCAR Hits the Nail on the Head in Their College Marketing Strategy

NASCAR Nailed Their College Marketing Strategy

Many companies struggle in building and presenting their college marketing strategy to college students, but they should take a look at how NASCAR nailed their college marketing strategy.

Many companies know that college marketing can be very lucrative if done correctly and presented to college students in a creative way.  The problem lies in how to go about taking on this challenge.  Many companies try to take the easy way out in pursuing college Facebook marketing through the paid ads or simply doing a massive and overpriced college newspaper ad campaign.

For those companies interested in a great case study that outlines a very simply yet effective college marketing strategy, they should look no further than the David Goetzl’s Media Post article, NASCAR Pushes College Marketing Efforts.  Let’s examine a few of the points that NASCAR implemented into the college marketing plan:

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College Marketing Is Not ‘One Size Fits All’

College Marketing Is Not ‘One Size Fits All’

College campuses are big places and investing your ad dollars in the right places on campus and reaching your target student demographic is key in getting the best bang for your buck. College marketing is not ‘one size fits all’.

When speaking with companies who are interested in investing in marketing solutions to reach college students for the first time, the initial question I ask is, “Is your product general in nature or is it geared toward a specific type of college student on-campus?” A college campus is a micro-market in itself with a unique set of demographics.

Companies need to ask themselves two important questions:

  1. What type of student are we looking to reach?
  2. What program can focus in on that type of student specifically?

Focusing in on your specific college student demographic is key in maximizing your ad dollars and will ultimately allow your company to spread your message to more campuses thus raising the chances for a strong return on investment.

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