Tag Archives: college marketing strategy
Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:
1. 2 Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.
2. College and Metro Area Marketing: Get Bold with Print
Before beginning a college advertising and marketing campaign, you need to develop a solid college marketing plan.
Developing a solid college marketing plan allows you to assess your business and marketing goals, identify and analyze your target demographic, evaluate ways to achieve your marketing strategies, maximize marketing resources and increase efficiency, determine a way to track and measure results, and assign roles and responsibilities. Let us examine each of these categories in more detail.
Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.
Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.
Advertising youth to college students is an effective marketing approach. Develop a college marketing strategy that embraces the notion of living in the moment and celebrates youthfulness.
Youth References in Pop Music
The youth tend to believe they are invincible; that they will stay young forever and that old age is far away. College students—though still part of the youth demographic—begin to recognize that aging is inevitable. They embrace the idea of living in the moment as a way to combat their fear of aging and to make the most out of their youthful years. Ke$ha’s song “Die Young” takes this idea of embracing life to the fullest and runs with it:
Featuring strong females or supporting women’s issues will help your company engage the college demographic, allowing your company to connect with students in meaningful ways.
In today’s world, women in powerful roles are in vogue. Current movies and television shows reflect this trend by featuring prominent females in positions of power. Take the hit television show The Walking Dead—arguably one of the most popular television shows today—and its use of strong female characters. Michonne is the embodiment of power; she is fierce with a samurai blade and knows how to use biters to her advantage. She can hold her own in the fighting and is self-reliant. Katniss Everdeen from The Hunger Games is another example of a strong female character that has taken the media by storm and is hugely popular among the youth and collegiate demographics.
Many companies struggle in building and presenting their college marketing strategy to college students, but they should take a look at how NASCAR nailed their college marketing strategy.
Many companies know that college marketing can be very lucrative if done correctly and presented to college students in a creative way. The problem lies in how to go about taking on this challenge. Many companies try to take the easy way out in pursuing college Facebook marketing through the paid ads or simply doing a massive and overpriced college newspaper ad campaign.
For those companies interested in a great case study that outlines a very simply yet effective college marketing strategy, they should look no further than the David Goetzl’s Media Post article, NASCAR Pushes College Marketing Efforts. Let’s examine a few of the points that NASCAR implemented into the college marketing plan: