Tag Archives: college marketing strategies
Sorority Girls Holding Branded Beer Koozies at a Fraternity and Sorority Party
In part 1, I discussed fraternities and sororities’ influence on campus and their impact on college marketing campaigns. In part 2, I will share 3 college marketing strategies involving on campus fraternity and sorority marketing.
3 Ways Brands Can Promote On Campus Using Fraternity and Sorority Marketing
1. Giveaway Branded Koozies at Fraternity and Sorority Parties
A great brand awareness technique for companies looking to break into the college market and reach the elusive college consumer is by giving away branded koozies at fraternity and sorority parties. This type of marketing event will have great reach as these get-togethers attract big crowds of influential members of the student body.
Pairing an after party with on-campus events can be an effective student marketing strategy that keeps customers coming back.
Pairing an After Party with On-Campus Events
With so many restaurants, bars, and clubs in a college town it can be hard to make your venue stand out and more importantly to retain repeat customers. One way of reaching college students is by pairing an after party with on-campus events. For example, all Florida State University theatre events have an after party at Masa—an Asian-fusion restaurant. This really helps increase business at Masa because lots of the people who went to the performance and many of the performers want to go out and do something after the play. Since this is a widely known after party (it’s stated on the theatre programs), people don’t have to come up with a location to meet or something to do; the hard work—the planning—is already done for them.
While science fiction is typically dismissed as just that—fiction—many technologies that we now take for granted were first imagined in this genre, sometimes even spurring their invention. Likewise, sci-fi visions of the future of college marketing strategies may someday become commonplace, and it always pays to be ahead of the curve.
In the last installment I speculated about a couple of possible future advertising technologies that could prove to be useful college marketing ideas. While these may seem far-fetched now, sci-fi concepts often predict technologies that are in the pipeline or somewhere down the road.