Tag Archives: college marketing plan

Encourage App Downloads with College Marketing

Encourage App Downloads with College Marketing

Use highly-networked brand ambassadors to promote your app on social media channels and encourage app downloads with college marketing.

In my last blog post, I explored ways app developers can use college marketing to increase app downloads on college campuses. In this blog post, I will explore ways to encourage app downloads with college marketing from an online and social media perspective, using key influencers.

Social media marketing is a great way to reach college students online. But, unlike banner ads and paid advertising, you must develop a social media marketing strategy that will influence, engage, and encourage students to download your app. This can be achieved by using highly-connected student brand ambassadors to engage with their peers, professors, targeted groups, and page administrators to effectively promote your app to interested groups and individuals.

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Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Posted in College Advertising/College Marketing, College Street Teams/Peer to Peer, Multi-Media Marketing | Tagged , , , , , , , | Leave a comment

College Marketing: Beyond Posters, Alternate Ad Spaces on Campus, Part II

alternate ad spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

In the first installment of this series I discussed students’ living quarters and dining areas as possible alternate ad spaces, as well as offering some college marketing plans for exploiting them. What I like about those two categories is their distance from the more “academic” or “collegiate” spaces on campus—i.e., they aren’t places where students go exclusively to study or work, but primarily ones where they do the business of living. So let’s look at some more student hotspots that share this characteristic.

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Posted in College Advertising/College Marketing, On Campus Advertising, Out of Home | Tagged , , , , , , , , , | 2 Comments

The Importance of a College Marketing Plan

College Marketing Plan image

Before beginning a college advertising and marketing campaign, you need to develop a solid college marketing plan.

Developing a solid college marketing plan allows you to assess your business and marketing goals, identify and analyze your target demographic, evaluate ways to achieve your marketing strategies, maximize marketing resources and increase efficiency, determine a way to track and measure results, and assign roles and responsibilities. Let us examine each of these categories in more detail.

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Advertising Skiing: How to Develop a Strategic College Marketing Plan

Advertising Skiing College Marketing Plan image

When developing a ski area college marketing plan, it is important to consider timing, marketing channels, reach, geographical locations, and target audiences.

When Developing a Ski Area College Marketing Plan Consider:

Timing

Timing plays a critical role in college marketing, especially in the skiing and tourism industry. You need to start your college marketing campaign early enough to generate awareness, but not too far in advance that students forget or lose interest. NAM Youth Marketing has found the best time to start an on-campus marketing campaign for ski resorts and ski related paraphernalia is in early September. This allows your resort to establish an on-campus presence, build brand awareness, and attract attention. It also creates heightened anticipation for the upcoming ski season and fosters excitement among the students.

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College Marketing: Utilizing Movies and Visual Images to Promote Ski Resorts

Use Visual Images to Promote Ski Resorts image

Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.

Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.

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Posted in College Advertising/College Marketing, On Campus Advertising, Skiing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

College Marketing: The Increasing Importance of Event Marketing

College Marketing The Increasing Importance of Event Marketing

College students value in-person marketing; companies targeting Millennials should adopt more event marketing campaigns to encourage interaction and promote brand engagement.

Why is face-to-face marketing so important? According to a report from Meeting Professionals International (MPI), 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings.[1] This shows the huge import event marketing has in attracting new business and expanding clientele. This is especially true among the college demographic, who are often characterized by their elusiveness and impulsive behavior.

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Posted in Brand Awareness, College Event Marketing/Experiential, Social Media Marketing/Digital | Tagged , , , , , , , | Leave a comment

How to Use Branded Marketing Strategies in College Advertising

How to Use Branded Marketing Strategies in College Advertising

In order to have a successful college marketing campaign, you must know your audience inside and out.

One of the most important aspects of collegiate marketing is knowing your target audience and the best ways to reach them. With constant technological advances, reaching college students may seem difficult, however, this does not have to be the case. First and foremost, it’s imperative that you know their interests, desires, motivations, and how they like to engage with media. Knowing how college students think and operate will help you create a viable college marketing plan.

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Posted in College Advertising/College Marketing, College Demographic, College Sampling, Multi-Media Marketing, Social Media Marketing/Digital | Tagged , , , , , , , , , | Leave a comment

College Advertising: Create an Event or Contest that College Students can Truly Experience

College Advertising Create an Event or Contest that College Students can Truly Experience

College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.

A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.”[1] This is especially true among the college demographic, as they require constant engagement that they find valuable.

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Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Collegiate marketing faces increased challenges due to the recession and shifting technological trends; understanding these changes and marketing to students accordingly will lead to greater success.

Reaching college students has become a difficult feat. Not only do marketers have to know the ever changing fashions and trends of the moment—which can change in a blink of an eye—they have to know how to realign their company’s image in a fashionably hip way. On top of that, marketing to college students—students dealing with the repercussions of the economic recession—require a whole new evaluation of their wants, desires, and needs.

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