Tag Archives: college marketing mistakes

3 College Marketing Tips for Successful College Marketing Campaigns

3 College Marketing Tips for Successful College Marketing Campaigns

There’s a lot that can go wrong when marketing to college students. Avoid some of the biggest college marketing mistakes by following these 3 college marketing tips.

3 College Marketing Tips for Successful College Marketing Campaigns

1. Perform Market Research Before Planning a College Marketing Campaign

Don’t make the all-too-common mistake of thinking you understand the college market. Instead, perform thorough market research or partner with an experienced college marketing agency to make sure you understand the audience, the space, and the types of marketing that will resonate with students.

The college market is constantly changing as new technologies and social channels emerge. It’s important to stay up-to-date on consumer trends, media use, emerging social networking sites, campus news, and student life and campus culture. Having in-depth knowledge of the college market place will lead to a more successful college marketing promotion.

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Don’t Make This College Marketing Mistake

Don't make this college marketing mistake

One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!

Why Marketing Professionals Believe They Understand the College Demographic

Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.

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Best of 2014 College Marketing Blog Posts

Today I want to share our most popular college marketing blog posts of 2014.

Welcome Bags innovative back-to-college marketing ideas

1. 3 Innovative Back to College Marketing Ideas

Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.

Why Only Using Digital Marketing to Target College Students is a Mistake

2. Why Only Using Digital Marketing to Target College Students is a Mistake

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College Marketing Mistakes to Avoid

College Marketing Mistakes to Avoid

One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.

There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.

Why You Should Not View the College Market as a Homogeneous Group

College Campuses Differ From One Another

There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:

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Ways Not to Advertise to College Students

Ways Not to Advertise to Students

Learn about ways not to advertise to college students, in order to avoid college marketing mistakes. Don’t make these mistakes when advertising to students.

These forms of advertising should be avoided at all cost when trying to reach the college market.

1. Telemarketing:

The majority of college students don’t have landlines and even if they do they rarely ever answer them. If it is someone they know calling them, they will also try their cell phone. I know that even when a landline was included in my rent, I unplugged it due to the sheer volume of calls I received from telemarketers. Even if you try calling college students’ cell phones they most likely won’t answer an unfamiliar number. It’s easy to ignore a call and if it’s something important the caller will leave a message. So when advertising to college students stay away from telemarketing. Text message marketing on the other hand is a highly effective form of advertising when trying to reach the college market.

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