Tag Archives: college marketing mistakes
There’s a lot that can go wrong when marketing to college students. Avoid some of the biggest college marketing mistakes by following these 3 college marketing tips.
3 College Marketing Tips for Successful College Marketing Campaigns
1. Perform Market Research Before Planning a College Marketing Campaign
Don’t make the all-too-common mistake of thinking you understand the college market. Instead, perform thorough market research or partner with an experienced college marketing agency to make sure you understand the audience, the space, and the types of marketing that will resonate with students.
The college market is constantly changing as new technologies and social channels emerge. It’s important to stay up-to-date on consumer trends, media use, emerging social networking sites, campus news, and student life and campus culture. Having in-depth knowledge of the college market place will lead to a more successful college marketing promotion.
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!
Why Marketing Professionals Believe They Understand the College Demographic
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.
Today I want to share our most popular college marketing blog posts of 2014.
1. 3 Innovative Back to College Marketing Ideas
Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.
2. Why Only Using Digital Marketing to Target College Students is a Mistake
One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.
There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.
Why You Should Not View the College Market as a Homogeneous Group
College Campuses Differ From One Another
There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities: