Tag Archives: college marketing campaign
This blog post explores the necessity of using inspiration as a college marketing tool. Learn how to inspire your audience today!
Whether your company is trying to recruit graduating seniors or increase sales among the college demographic, it is important to find out what motivates and inspires your audience. Look at the buzz and excitement graduation commencement speeches can create. A successful college marketing campaign, needs to be just as inspirational and motivational as a good commencement speech. In this down economy—with high unemployment rates among college graduates—the future can look especially discouraging for young people. It is important when targeting this demographic, to be uplifting and positive; a feel-good, no-worries advertising campaign can be very successful among college students.
Consider college event marketing when advertising to students. Though technology plays an essential role in college students lives, it may not be the best method for reaching college students as they prefer event marketing and sampling promotions over digital ads.
College Students Relationship with Technology
It’s widely known that college students and the youth are hooked on technology. On any given day, you can walk around college campuses nationwide and see students engaged with multiple tech gadgets. According to a recent study conducted by re:fuel, college students own “an average of 6.9 gadgets per student”. This is not surprising given how interconnected our society is becoming with technology.
Before beginning a college advertising and marketing campaign, you need to develop a solid college marketing plan.
Developing a solid college marketing plan allows you to assess your business and marketing goals, identify and analyze your target demographic, evaluate ways to achieve your marketing strategies, maximize marketing resources and increase efficiency, determine a way to track and measure results, and assign roles and responsibilities. Let us examine each of these categories in more detail.
College students are highly receptive to technological advances and they don’t like to waste time. QR code advertising appeals to them, if they understand the benefit of utilizing this technology.
QR Codes are a great way to enhance your college marketing campaign, especially when advertising to students. QR codes are becoming increasingly popular and recognizable by consumers and are a great way to instantly convey product information to the prospective buyer. However, college students are a finicky bunch when it comes to scanning QR codes. There needs to be a benefit that they receive by scanning the QR code—such as a coupon or free item—that they can’t get anywhere else.
Utilize college sampling as a way to maximize exposure of your product and to create an experience for your target audience.
College sampling stands apart from more traditional forms of college advertising, providing a more dynamic, interactive way of reaching college students. College sampling exposes your product to eager students, who gladly accept free goods and promotional samples. In this article, I discuss two reasons why college sampling is a beneficial college marketing tool.
- Maximizing Exposure of your Product
Whether you have a relatively new business or a well-established business, college sampling maximizes the exposure of your product to the college demographic. New businesses oftentimes lack the brand recognition of more established companies, making it hard for them to attract clientele and build their reputation. You might have great products, but if no one knows about them, it does not matter. College sampling can introduce your products to thousands of college students, increasing awareness among college students.
College event marketing gives your company the opportunity to interact with students, allowing them to experience your product and participate in your brand’s story.
Event marketing takes college marketing to a whole new level. It is about engaging students in meaningful, interactive ways. College event marketing has the ability to break into the self-absorbed world of the youth, captivating students and leaving worthwhile impressions. It takes fleeting moments and transforms them into lasting memories. A company should use college event marketing as a way of reaching college students, forming person-to-person connections.
Midterm and finals week might be a hectic time for college students, but it is also an ideal time for collegiate marketing. Having a college marketing campaign during midterm or finals, while taking students’ needs into consideration, can leave a lasting impression and earn the students’ respect.
College Marketing Campaign During Midterm and Finals
It might seem illogical to have a college marketing campaign during midterm or finals week, when students are at their busiest. Everyone has experienced the dread of realizing it is finals week and knowing that procrastinating might not have been the best idea. That is when the mad rush begins; trying to do all night cram sessions to make up for the lack of studying earlier. The whole student body seems to be frantic about focusing on the task at hand. However, if done correctly, it can actually be a great time for marketing to college students.
Word of mouth advertising can be the most effective marketing vehicle for your college marketing campaign as well as your brand. Learn why word of mouth advertising is the best ad for college marketing.
Understanding how to create the right environment for a strong viral, word of mouth marketing campaign can be analyzed and broken down in the following ways. A recent Businessweek article, Pro: Consumers Trust Their Friends by Shawn P. O’Connor, a strong case is made regarding the effectiveness and necessity through it’s thesis:
“…Research clearly demonstrates that word of mouth – product or service recommendations made by friends, co-workers, or neighbors you know and trust – is still the most effective way to win new customers.”