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Consider College Advertising Before and During Back to College

Back to College Marketing Experts

College students spent $907 on average for back to college essentials. This is a vital opportunity for college marketing.

Is your company brand savvy in outreach approach when it comes to not only reaching, but making an impact on the elusive college consumer (18-24 year-old) during back to college? Back to college spending is on the rise and it represents an opportunity for savvy brands to make strategic partnerships. Do you have a strategic college marketing partnership or fluff?

National Retail Federation’s 2012 survey in conjunction with BIGinsights found that college students will spend on average $907 on essentials and personal care items for back to college. Total spending will exceed $83 Billion.

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