Tag Archives: college marketing agency
Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!
5 Experiential College Marketing Ideas and Why they Work:
1. Sticky Note Marketing On Campus
Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.
Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.
At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.
The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.
Before beginning a college advertising and marketing campaign, you need to develop a solid college marketing plan.
Developing a solid college marketing plan allows you to assess your business and marketing goals, identify and analyze your target demographic, evaluate ways to achieve your marketing strategies, maximize marketing resources and increase efficiency, determine a way to track and measure results, and assign roles and responsibilities. Let us examine each of these categories in more detail.