Tag Archives: college marketing
College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.
Why College Postering Remains Relevant in College Advertising
When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.
Use College Marketing to Reach College Students Where they Play
Reach College Students at Sporting Events
Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.
Use College Marketing to Reach College Students Where they Work
Reach College Students on the Job
A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.
Use College Marketing to Reach College Students Where they Live
1. Use College Marketing to Reach College Students in Dorms
Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.
Use College Marketing to Reach College Students Where they Study
1. Reach Students with Classroom Announcements
Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.
Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.
College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.
Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.
How to Generate Brand Awareness On Campus
1. Develop Consistent Brand Messaging Across Marketing Channels
Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.
Promoting health during the New Year and advertising on college campuses is an excellent way for workout facilities to gain new clientele.
The New Year is an excellent time for brands and businesses featuring health and fitness products and services to advertise to students. Top New Year’s resolutions, include living a healthier lifestyle, getting in shape, and maintaining a better diet. College students are interested in their health, not just to maintain their appearance or lose weight—though that certainly does play a part—but because they want to be healthy and active.
There is a growing interest among college students and teens in organic foods, vegetarian and vegan options, and sustainable cultivation. This make sense given that the youth care about supporting their community and care about the environment. Buying organic food from sustainable sources allows them to feel good about eating healthily, but also lets them feel good about contributing to a good cause.