Tag Archives: college marketing
Looking for ways to increase brand awareness among the college demographic? Check out these college marketing brand awareness programs!
College Marketing Brand Awareness Programs
1. Branded Notebook Paper
I know what you’re thinking . . . do college students still use notebook paper? Surprisingly, yes! In fact, many students prefer taking notes by hand and research shows that students are more likely to retain information if they take handwritten notes. Some professors have started implementing a no laptop policy in class due to problems with students’ social media usage during lectures.
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.
College Marketing Tips for Automakers
Be Honest and Transparent When Marketing to College Students
A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”
Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!
5 Experiential College Marketing Ideas and Why they Work:
1. Sticky Note Marketing On Campus
Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.
Today I want to share NAM Youth Marketing’s top 2015 college marketing blog posts. These are the college marketing articles people viewed the most in 2015.
The Top 10 College Marketing Blog Posts of 2015
1. College Marketing Ideas for Back to School Part 2
Back to school is always an exciting time for students and marketers! This blog post explores 5 innovative ways to reach incoming students, from launching contests on social media to participating in dorm room move-in events. This post will have you thinking about back to school and making a lasting impression with students.
2. College Marketing Ideas for Back to School Part 1
Back to school is a hot topic! This is not surprising as marketing opportunities abound during transitional periods. Incoming students are just starting to develop shopping patterns and brand loyalty. Brands who reach students early in their collegiate career have the chance to develop lifetime customers. This college marketing blog post explores 5 ways brands can connect with students on campus.
Creative college marketing campaigns focus on meaningful engagements, incorporate images that covey emotions, and provide a consistent message across mediums.
It may seem today that creativity in college marketing has been replaced with text messages, tweets and short online ads—the types of advertising that this demographic is mostly likely to ignore and dislike! While there is a certainly a place for mobile and online advertising it needs to be done in a thoughtful, interactive way. Young people have shortened attention spans and tons of advertising vying for their attention, across mediums, so it’s extremely important for brands to communicate their story in creative, personal ways.
In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.
College Marketing Representatives Know the Ins and Outs of Their Campus
One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.
The Difference Between Brand Ambassadors and College Marketing Representatives
There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.