Tag Archives: college market spending

Building Value through College Advertising

Building Value through College Advertising

Increasing discretionary spending among college students means college advertising is essential now more than ever. If college students recognize the advantages of your product, price does not have to be the determining factor when making purchases.

College students often get classified as poor or broke and to some extent that is true. According to American Student Assistance, “there is roughly somewhere between $902 billion and $1 trillion in total outstanding student loan debt in the United States today. The Federal Reserve Bank of New York reports $902B while the Consumer Finance Protection Bureau reports $1T.”[1] The majority of college students today have to take out student loans to help them with their education costs and living expenses.

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