Tag Archives: college flyers

Advertising to Students Using a Mixed Marketing Approach

advertising to students college radio image

Advertising to students using a mixed marketing approach will lead to success.

1. Campus Radio Stations

Reaching college students has never been easier than with campus radio advertisements. The reason college radio advertisements are a highly effective form of advertising is that it hones in on the student market and guarantees that your advertisement will reach college students’ ears. College students listen to their campus radio station when they want to hear about their school, community, NPR broadcasts, alternative music, lectures, and upcoming events. They are more willing to listen to radio commercials on a campus radio station because the commercials will be focused on advertising to students; hence the ads are more likely to appeal to them. Advertising to students via the campus radio, allows students to hear your advertisements whether they are in a car, off campus, or on campus. It allows for flexibility in student advertising; students don’t have to be at one particular location to see or hear your ad.

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Youth Marketing Advice for Financial Institutions Targeting Young People

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This article gives youth marketing advice for financial institutions trying to increase clientele among young professionals.  

Target College Students and Graduating Seniors

Graduating college students have a lot going on in the months leading up to and after graduation. Most will begin searching for jobs and potentially relocating to new areas. Some will apply to graduate and professional schools and will be researching ways in which to fund their continuing education. Almost all graduating students will have to begin repaying their student loans and will value speaking with a financial advisor to find the best plan for doing so and to go over all their options.

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Posted in College Advertising/College Marketing, Financial, On Campus Advertising | Tagged , , , , , | 1 Comment

College Advertising: Advertising Culture and Adventure to College Students

College Advertising Culture and Adventure to College Students

College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.

College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.

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Posted in College Advertising/College Marketing, College Demographic, College Street Teams/Peer to Peer, Dorm Room Advertising, On Campus Advertising, QR Code Advertising, Study Abroad/Tourism | Tagged , , , , , , , , , , , , , | 1 Comment