Tag Archives: college experiential marketing
Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.
3 College Marketing Tips to Utilize During Back to School
Make Personal Connections with Students During Back to School
Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.
Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.
What is college experiential marketing and why does it work? This article addresses these questions and explores reasons to use college experiential marketing.
What is College Experiential Marketing?
College experiential marketing is an innovative type of marketing that helps brands create experiences for students while branding their products. The reason college experiential marketing works so well, is that you’re providing students with an experience that allows them to emotionally connect with your brand.
Mary Angelou explains the power of forming emotional connections with others, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”