Tag Archives: college demographic
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!
Why Marketing Professionals Believe They Understand the College Demographic
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.
Why do you think American football is losing ground with college students?
This article explains some of the reasons why American football is losing ground with college students, including changes in technology, new forms of entertainment, bad publicity, and the concussion epidemic.
A major problem college football teams face is declining student interest and attendance at football games. This is worrisome because it could reflect future trends in viewership among the youth population at both the college and professional level. Attracting millennials’ attention is critical in maintaining the popularity of the sport, so it’s important to analyze the different factors that are influencing this shift in behavior in order to determine ways in which this trend can be reversed.
Knowing how college students think and act is crucial when developing a college marketing plan.
College students are a highly intelligent group of individuals that value creativity and change. They eagerly anticipate new forms of technology and are among the first to incorporate new technology into their lives. They also value their independence and don’t like to be told how to live and think. When advertising to students it’s essential that you understand them. You need to know how they think, live, and play, what mediums they choose to engage with and on what frequency, as well as what motivates them to act. Equally important is what forms of college advertising to avoid. If you can answer these questions, you can begin developing a solid college advertising strategy.
Snack companies should utilize collegiate marketing and on-campus advertising to target the snack-crazed, on-the-go college consumer.
College students keep strange hours and their busy lifestyle impacts their choice of food and beverage purchases. They want food that does not slow them down and adds value to their lives. Snacks that cater to their on-the-go lifestyle are hugely popular among the college crowd, making college students a key consumer segment for the snack industry: “In fact, the serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.” This shows the important role college consumers have on the snack industry.
Advertising to college students during sporting events, can increase your brand’s on-campus presence and generate new fans among the college demographic.
College sporting events draw big crowds and represents huge college marketing potential. With the biggest college football stadiums capable of holding close to 100,000 spectators—not to mention the thousands of fans gathering in the vicinity tailgating—the college marketing opportunities at these events are astronomical. Most colleges provide free or discounted tickets to the student body, encouraging students to attend.
Mobile phone use is on the rise across multiple demographics including college students which is why your websites must fit the trend to maximize your college marketing plan.
I don’t think anyone can argue with the notion that smartphone usage is up and with more sophisticated smartphones coming out every year, the trend seems to indicate that more people will be smartphone users in the years to come as they turn in their old phones and acquire new ones. The college market is no different in terms of smartphone usage trending upward and considering the college demographic, 18-22 year olds, is particularly tech savvy, I believe it’s a safe bet to make that assumption.