Tag Archives: college crowd
Brands should join the party at spring break destinations as the college advertising potential is huge! Reach high-concentrations of students in a relaxed environment with spring break marketing.
Why Brands Should Join the Party at Spring Break Destinations
There’s Huge College Advertising Potential
Every year flocks of students head to spring break destinations worldwide to indulge in the spring break experience. The high-concentrations of students that congregate at these popular vacation spots is astronomical. Spring break advertising allows brands to reach these high-density crowds and can be an extremely effective way for brands to connect with the college audience.
10 Reasons Snack Brands Should Advertise to College Students
- College students significantly influence the snack industry
The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.
- College students are willing to spend on snacks
Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.
- College students consume a lot of snacks
At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.
- A significant portion of college students snack daily
Four in 10 Millennials snack more than once daily, reports research firm Technomic.