Tag Archives: college consumer

College Event Marketing: Reaching College Students on Their Terms

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Consider college event marketing when advertising to students. Though technology plays an essential role in college students lives, it may not be the best method for reaching college students  as they prefer event marketing and sampling promotions over digital ads.   

College Students Relationship with Technology

It’s widely known that college students and the youth are hooked on technology. On any given day, you can walk around college campuses nationwide and see students engaged with multiple tech gadgets. According to a recent study conducted by re:fuel, college students own “an average of 6.9 gadgets per student”.[1] This is not surprising given how interconnected our society is becoming with technology.

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