Tag Archives: college campuses
Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.
How Lingerie Companies Can Win Over College Students This Valentine’s Day
1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day
Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.
One of the biggest mistakes professionals and agencies make when marketing to students is treating college students as a homogeneous group and not making their campaigns targeted for the best possible return on investment.
There is a tendency to view the college market as a homogeneous group among marketers and agencies, and while this niche demographic does share commonalties, they are a very diverse group and should be treated as such to enhance marketing efforts and return on investment.
Why You Should Not View the College Market as a Homogeneous Group
College Campuses Differ From One Another
There are many different types of colleges with vastly different programs and offerings. First, let’s take a look at a list of the most common types of colleges and universities:
On-campus paper advertising typically employs posters, handouts, or a combination thereof. While ideal coverage would dictate the use of both methods, a choice between the two must sometimes be made; I’ll weigh the relative merits of each.
Despite increasing use of electronic forms of information dissemination, paper advertisements remain one of the best college advertising solutions. This is true for several reasons: 1) Most college campuses offer numerous locations where such material can be posted or distributed; 2) Physical advertisements can’t simply be blocked like electronic ones can; and 3) Students, who are already familiar with the layout of their school, can be employed to distribute the posters or handouts at low cost.