Tag Archives: college campus

Capturing College Students’ Votes and Why it Matters

Capturing College Students’ Votes and Why it Matters

Politicians should focus their attention on capturing college students’ votes as this demographic represents huge untapped potential.

Increasing voter turnout among the youth could change the course of an election. In 2012, the youth demographic (18-29) comprised up to 21% of the eligible voter population.[1] Typically, half of the eligible voters in this demographic decline to participate. What this number represents is potential—huge untapped potential.

If you are a politician trying to increase your votes in a local, state, or national election, consider capturing college students’ votes. Studies show that young people who are contacted by an organization or a campaign are more likely to vote.[2] In an election you need all the votes you can muster. In order to get the upper hand over your fellow politicians, it is important to target the college demographic.

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College Marketing Tips for Student Agents, Part II

College Marketing Tips for Student Agents, Part II

Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.

Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.

Handouts and Surveys

  • Concentrate on high-flow areas of campus for these forms of college marketing, preferably chokepoints. You want a good volume of people moving past: it gives you greater exposure even if they don’t stop and increases your potential pool of “stoppers.” Also, I’ve noticed that once you get a few people to stop, more will do so out of curiosity.
  • Be courteous and take no for an answer. Approach people politely and don’t persist overly much. A given student might be unable to stop due to time constraints.
  • Go for students in small groups. Usually, if one stops to engage with your college street team, they all will.
  • Also target people who make eye contact. If a student is walking by at top speed, with earphones in, staring at the ground, they’re probably not going to stop. But people who have already noticed you and show curiosity may well.
  • If possible, find places on campus where people congregate in waiting lines. If a bunch of students are standing around waiting, with nothing else to do, they don’t have any pressing reason to spurn your college marketing efforts. I had great success with this at certain periods when big lines form, like at the campus bank branch after financial aid distribution, around lunch time in dining areas, etc.
  • Be presentable and invested in the campaign. If you seem like you don’t want to be there, then you won’t be a good face for the college advertising campaign or the marketing company that hired you. You also won’t be as successful at attracting respondents.

Acting as a student agent for a college marketing company is an important task, and it helps to follow some general guidelines like the ones I’ve laid out above when engaging in these kinds of personal, interactive campaigns.



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How to Use College Sporting Events in College Marketing: Part 2

How to Use College Sporting Events in College Marketing Part 2

College sporting events are a huge part of college students’ life and therefore should be taken advantage of when advertising for college students.

In my last blog “How to Use College Sporting Events as a Way to Advertise to Students: Part I”, I showed that college sporting events are an effective way to reach college students and that by linking your company on the side of the home team you will help create a positive connection with the students, creating a loyal customer base. In this blog I want to continue to explore different college advertising and marketing strategies using collegiate athletic events.

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How to Use College Sporting Events in College Marketing: Part I

How to Use College Sporting Events in College Marketing Part I small

College sporting events are a huge part of college students’ lives and therefore should be taken advantage of when advertising to college students.

Let’s face it, college sports teams are a huge factor on college campuses. Schools are known for their success in a given sport. Gator Nation is a catchphrase used around the country, signifying that everywhere around the nation there are fans cheering on the Gators (University of Florida) and that’s not the only college team with such a following. Let’s consider the following:

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How to Create a Loyal Customer Base through College Advertising On Campus

How to Create a Loyal Customer Base through College Advertising On Campus

Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.

College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.

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3 Key Ways to Succeed at College Marketing to College Students on Campus

3 Key Ways to Succeed at College Marketing to College Students on Campus

Reaching the college market can be an easy process when combined with the right partner. Here is how combining 3 different advertising approaches simultaneously can really capture college students’ attention.

There is a lot of noise on college campuses. Many companies are trying to outdo each other in finding ways to really make the best impact in engaging this audience, as they can turn into lifelong customer if the relationship begins the right way. However, in the face of ever changing technology, the core programs where college marketing began still remain strong and effective.

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Posted in Brand Awareness, College Advertising/College Marketing, Dorm Room Advertising, Out of Home | Tagged , , , , , , , | Leave a comment

Poster Advertising: What Works and What Doesn’t

College Poster Advertising

Use evocative, eye-catching images when engaging in college poster campaigns. The poster will capture students’ attention and generate brand awareness.

There’s a lot of advertising that takes place on a college campus. It makes sense, the majority of college students have recently left home and generally speaking have a lot of discretionary spending money. They want to have a good time and live the college experience, and they are willing to pay to make this happen.

That said college students are discerning about how they choose to spend their money. The other day I was on campus looking at one of the many campus bulletin boards and I was drawn in by a particular poster advertising an upcoming African dance, music, and fashion exhibition. Since I have no ties to African culture and no particular interest in dance, music, and fashion, I began to analyze why this particular poster caught my eye.

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College Marketing Is Not ‘One Size Fits All’

College Marketing Is Not ‘One Size Fits All’

College campuses are big places and investing your ad dollars in the right places on campus and reaching your target student demographic is key in getting the best bang for your buck. College marketing is not ‘one size fits all’.

When speaking with companies who are interested in investing in marketing solutions to reach college students for the first time, the initial question I ask is, “Is your product general in nature or is it geared toward a specific type of college student on-campus?” A college campus is a micro-market in itself with a unique set of demographics.

Companies need to ask themselves two important questions:

  1. What type of student are we looking to reach?
  2. What program can focus in on that type of student specifically?

Focusing in on your specific college student demographic is key in maximizing your ad dollars and will ultimately allow your company to spread your message to more campuses thus raising the chances for a strong return on investment.

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