Tag Archives: college advertising

Why Brands Should Join the Party at Spring Break Destinations

Brands Should Join the Party at Spring Break Destinations

Brands should join the party at spring break destinations as the college advertising potential is huge! Reach high-concentrations of students in a relaxed environment with spring break marketing.

Why Brands Should Join the Party at Spring Break Destinations

  1. There’s Huge College Advertising Potential

Every year flocks of students head to spring break destinations worldwide to indulge in the spring break experience. The high-concentrations of students that congregate at these popular vacation spots is astronomical. Spring break advertising allows brands to reach these high-density crowds and can be an extremely effective way for brands to connect with the college audience.

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College Student Interviews: College Marketing Attracts Attention, Part 2

College Marketing Attracts Attention image

What types of college marketing attracts attention? NAM Youth Marketing interviewed college students to determine what kinds of advertisements students find most effective on campus.

In Part 1 of this series, NAM Youth Marketing went to college campuses and interviewed college students directly in an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention. In Part 2, NAM explores this concept further with more student interviews.

The Question: What advertising best attracts your attention?

Students Answers:

“Usually, it’s context. If I see something . . . on a street post, it’s not going to really catch my attention if it’s a black or white something.”

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College Student Interviews: College Marketing That Gets Attention

College Student Interviews image

NAM Youth Marketing conducted college student interviews to find out what kinds of advertising resonate with students.

In an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention, NAM Youth Marketing went to college campuses and conducted college student interviews with students directly.

The Question: What advertising best attracts your attention?

Students Answers:

“I guess basically things that relate to me. . . Personally, I’ll be honest. If I see . . . people I feel like I have things in common with, I’ll be more interested in the commercial I’m looking at. . . I tend to pay attention to a commercial that has youth in it, then like old people or something.”

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