Tag Archives: college advertising campaign
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!
Why Marketing Professionals Believe They Understand the College Demographic
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.
By combining technology and on-campus marketing techniques, your company can develop an effective college advertising plan catering to students’ love of multitasking.
With any advertising campaign, it is important to truly know your target audience. This is particularly important when advertising to students, as they can be the most critical of advertising. How do they spend their time? What forms of media do they engage with? What are their dreams, motivations, and interests? These are essential questions that must be answered before developing a college marketing plan.