Tag Archives: college advertising

Increase Movie Ticket Sales with College Advertising

Increase Movie Ticket Sales with College Advertising

Movie theatres face serious challenges filling seats as they compete with more convenient and economical sources of entertainment. There’s no denying that it’s more convenient to stay at home and watch Netflix in your pajamas and chill than to go out to the theatres. It’s also much cheaper to wait and rent a new release on Red Box than to see a movie in the theatres. Movie theatres can’t compete with convenience and price, and must find other ways to appeal to the college crowd and increase movie theatre attendance.

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Attract Students’ Attention with Sidewalk Chalk Advertising

Sidewalk chalk advertising on campus

Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.

3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students

1. College Campuses Have a High Concentration of Foot Traffic

Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!

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Top College Marketing Blog Posts of 2016

Top College Marketing Blog Posts of 2016

Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.

Read Our Top College Marketing Blog Posts of 2016

1. 5 Experiential College Marketing Ideas that Work 

5 Experiential College Marketing Ideas

Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.

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College Advertising Brand Awareness Programs Part 3

College Advertising Brand Awareness Programs Part 3 infographic

Building brand awareness on campus is an essential college advertising strategy. In the third and final part of this series we’re going to explore 3 college advertising brand awareness programs and why they work. If you’re not caught up on the series, check out part 1 and part 2.

Effective College Advertising Brand Awareness Programs Part 3

7. College Poster Advertising

College Poster Advertising Brand Awareness Program

College poster advertising is where poster ads are placed on campus bulletin boards in prominent locations at select universities and colleges. Poster advertising can be broad in scope, generating brand awareness throughout the entire campus, or it can be highly targeted, placing posters ads in hard science classrooms.

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College Advertising Brand Awareness Programs Part 2

College Advertising Brand Awareness Programs Part 2

This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1. 

College Advertising Brand Awareness Programs Part 2

4. College Advertising Kiosks

college advertising kiosks brand awareness program

College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!

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Posted in Advertising On College Campuses, Campus Kiosks, College Advertising, College Advertising, Out of Home, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , | Leave a comment

Reasons to Use College Experiential Marketing

On Campus College Experiential Marketing Campaign

What is college experiential marketing and why does it work? This article addresses these questions and explores reasons to use college experiential marketing.

What is College Experiential Marketing?

College experiential marketing is an innovative type of marketing that helps brands create experiences for students while branding their products. The reason college experiential marketing works so well, is that you’re providing students with an experience that allows them to emotionally connect with your brand.

Mary Angelou explains the power of forming emotional connections with others, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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College Marketing Tips for Car Manufacturers Part 3

College Marketing Tips for Car Manufacturers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car manufacturers and discusses how the auto industry can appeal to college students. 

This blog post, continues the series on how car manufacturers can appeal to the college crowd and provides additional college marketing tips and advice for auto brands. Check out part 1 and part 2, if you missed them.

College Marketing Tips for Car Manufacturers

6. Car Companies Should Market an Experience When Advertising to Students

Anticipating Experience-Based Purchases More Enjoyable Than Material Ones.jpg

Increasingly, college students and millennials value experiences over consumer goods and this attitude is reflected in their spending patterns, as well as their satisfaction levels when contemplating a purchase:

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10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

  1. College students significantly influence the snack industry

The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.[1]

  1. College students are willing to spend on snacks

Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.[2]

  1. College students consume a lot of snacks

At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.[3]

  1. A significant portion of college students snack daily

Four in 10 Millennials snack more than once daily, reports research firm Technomic.[4]

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Posted in Advertising to Students, College Advertising, College Demographic, Food and Beverage, Millennials, Sampling Campaigns | Tagged , , , , , , , , , , , , | 1 Comment

Best of 2014 College Marketing Blog Posts

Today I want to share our most popular college marketing blog posts of 2014.

Welcome Bags innovative back-to-college marketing ideas

1. 3 Innovative Back to College Marketing Ideas

Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.

Why Only Using Digital Marketing to Target College Students is a Mistake

2. Why Only Using Digital Marketing to Target College Students is a Mistake

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Posted in Back to School, College Advertising, College Football, College Marketing, Digital Marketing, Entertainment, Millennials, Recruitment, Technology | Tagged , , , , , , , , , , , | Leave a comment

College Advertising for Telecommunications Companies

College Advertising for Telecommunications Companies

College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.   

Why Telecommunications Companies Should Advertise to College Students

The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.

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Posted in Back to School, College Advertising, College Demographic, generate buzz, On Campus Advertising, Telecommunications | Tagged , , , , , , , , , , , , , | 1 Comment