Tag Archives: college ads
College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.
Why College Postering Remains Relevant in College Advertising
When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.
Advertising youth to college students is an effective marketing approach. Develop a college marketing strategy that embraces the notion of living in the moment and celebrates youthfulness.
Youth References in Pop Music
The youth tend to believe they are invincible; that they will stay young forever and that old age is far away. College students—though still part of the youth demographic—begin to recognize that aging is inevitable. They embrace the idea of living in the moment as a way to combat their fear of aging and to make the most out of their youthful years. Ke$ha’s song “Die Young” takes this idea of embracing life to the fullest and runs with it:
College newspaper advertising is a marketing tool you’re going to want to have in your arsenal, as it allows you to reach the majority of college students on a frequent basis.
Newspapers in general might be a dying trend, but college newspaper readership remains consistently high. One of the reasons for this is that college newspapers feature articles, news, events, and ads relevant to the students. It is journalism dedicated to their college, community, sports teams, clubs, sororities and fraternities, and events. Students read their college newspaper because they don’t want to miss anything—they want to be in the know.