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2 Ways to Get College Marketing Research from College Students

2 Ways to Get College Marketing Research from College Students

Rather than outsourcing your college marketing research, have college students provide you with the market research you need by incentivizing them properly.

There is a large business industry in marketing that makes a lot money providing market research to ad agencies and to companies directly. When companies and agencies decide they want to target the college market, the first thing they do is look at the data. Rather than paying a company large sums of money to get this information, companies and agencies should be looking to making the research and data collection process part of the marketing initiative itself. Go right to the source and get inside information from college students directly. Here are a couple ways to go about doing that:

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