Tag Archives: co-creation marketing

Marketing to the Youth Using Co-Creation Strategies

Marketing to the Youth Using Co-Creation Strategies
Marketing to the youth using co-creation strategies is one way to increase consumer engagement among the youth demographic.  

Co-creation marketing allows consumers to contribute new content that shapes brand identity in conjunction with brand generated content. This can be hair raising for brands, as they’re relinquishing some of their control to their consumers. However, co-creation will happen whether a brand officially encourages it or not and those brands that choose to embrace co-creation marketing techniques will reap the rewards, especially when marketing to the youth.

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