Tag Archives: cause marketing

Use College Marketing to Reach College Students Where They Work

Reaching College Students at Work
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.

Use College Marketing to Reach College Students Where they Work

  1. Reach College Students on the Job

Reach College Students at Work Recruiters Reach College Students

A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.

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How to Successfully Recruit New Members for Your Organization

How to Successfully Recruit New Members for Your Organization

Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.

There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.

For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.

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Make an Impact with Cause Marketing

College Marketing Make an Impact with Cause Marketing

In today’s technological age, where information can be shared around the world in a matter of minutes, companies face higher and higher consumer expectations and if these demands aren’t met it can have major ramifications. A recent Media Post article, Marketing: Causes: Tapping the Power of Impact Thinking, highlights just how important cause marketing and public image can have on a company:

Recent research shows an overwhelming majority of people globally — 94% — believe companies must do more than just make money. A full 60% say companies should advocate for change and evolve the way they operate. And consumers aren’t just talking: 55% report they’ve refused to buy products in the past year because companies behaved irresponsibly.

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College Marketing: The Rise of Social Activism Among the Youth Part 3

College Marketing: The Rise of Social Activism Among the Youth Part 3

In “College Marketing: The Rise of Social Activism Among the Youth Part 1I discussed the behavioral shift among Millennials in seeking a more socially active role in society and explored some of the reasons behind this trend. In “College Marketing: The Rise of Social Activism Among the Youth Part 2I explained why this increase in social activism among college students and teens affects companies and organizations, and why they should care. In this blog I will discuss ways in which brands can connect and engage the youth through cause marketing, and how this will impact companies in the future.

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College Marketing: The Rise of Social Activism Among the Youth Part 2

College Marketing: The Rise of Social Activism Among the Youth Part 2

In my last blog, “College Marketing: The Rise of Social Activism Among the Youth Part I, I examined the increase in social activism among Millennials and explored some of the reasons behind this trend. In this blog I want to further discuss why companies should care about this shift toward a more societally active youth.

Young adults and teens want to contribute to the world and their community. A study conducted by dosomething.org found that “93% of young people are interested in volunteering; just over 54% of those surveyed had done so. The gap represents opportunity and untapped potential”.[1] This demonstrates that the majority of young people have already taken action to help organizations and causes, while 39% of young people would like to volunteer their time, but have yet to do so.

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College Advertising Can Help Increase Support for Causes

College Advertising Can Help Increase Support for Causes

Marketing on college campuses can help your organization gain exposure and draw new supporters to your cause.

I often here college students say that they want to make a difference in the world, however, when asked how they would like to contribute, many are unsure. This is not because they are uninterested, but rather the ideas seem too monumental for one person to make a difference. They have been focusing on the issues abstractly and not thinking about ways in which to combat the problem or contribute to the cause.

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College Advertising: Reaching College Students Through Cause Marketing

Reaching College Students Through Cause Marketing image

Marketing to college students using cause marketing techniques requires transparency and authenticity.

College students learn about societal problems daily in class. They learn about the challenges facing the public education system, the increase of childhood obesity, the threat of global warming, the effects of the economic recession, and many other social issues, from education to discrimination, gender issues to environmental issues.

When I was in college, I took an honors science seminar class in which we read The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollen. I learned about various farming practices and the effects monoculture has on crop biodiversity. Reading this book made me more aware of what I was eating and how my choices impacted the environment, as well as my health. This was just one class, out of many, that made me analyze my actions and influenced my decisions.

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Creating an Emotional Impact with College Advertising

Creating an Emotional Impact with College Advertising

One way of reaching college students is through cause marketing. Appeal to college students using emotional triggers, as well as factual statistics.

College students are highly aware of societal problems and global issues, as they’re learning and discussing them in their classes. They love to get behind causes and advocate progress and they’re willing to support companies that contribute to causes they believe in. However, college students are an inquisitive bunch; they don’t blindly believe claims, nor blindly support organizations. They will question and research how active your company is with an organization and they want the claims to be substantiated.

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How to Use College Marketing Strategies to Help Promote Your Company’s Image

How to Use College Marketing Strategies to Help Promote Your Company’s Image

Engaging with students in different fund raising techniques—while participating in college marketing— will help foster a bond between your company and the students, creating loyal customers.

Many organizations and student clubs are funded solely by the members or rely on various fund raising techniques to stay afloat. Usually the groups are for a good cause, such as Relay for Life (cancer research), Habitat for Humanity (building affordable housing), Amnesty International (protecting human rights), or environmental clubs. Others organizations cater to students’ interests. Either way, contributing in a small way to these student organizations will help build your company’s image and reputation.

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