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Candy Companies Reaching College Students

Candy Companies Reaching College Students
Candy companies reaching college students using nostalgia marketing, peer-to-peer marketing, and sampling campaigns will increase brand awareness and drive brand-consumer engagement. 

The holiday season is a big time for candy and chocolate companies. After all, what would Halloween be like without trick-or-treaters, Christmas without fudge and candy canes, and Valentine’s Day without chocolate? Links between candy and holidays are forever ingrained in the consumer mindset; they have become part of the national consciousness, incorporated into holiday celebrations, and integrated into family traditions.

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