Tag Archives: campus

Why Use College Marketing Representatives Part 2

Why Use College Marketing Representatives Part 2

In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.

College Marketing Representatives Know the Ins and Outs of Their Campus

One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.

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Posted in Brand Ambassadors, College Event Marketing/Experiential, On Campus Advertising | Tagged , , , , , , , , , | 1 Comment

Capturing College Students’ Votes and Why it Matters

Capturing College Students’ Votes and Why it Matters

Politicians should focus their attention on capturing college students’ votes as this demographic represents huge untapped potential.

Increasing voter turnout among the youth could change the course of an election. In 2012, the youth demographic (18-29) comprised up to 21% of the eligible voter population.[1] Typically, half of the eligible voters in this demographic decline to participate. What this number represents is potential—huge untapped potential.

If you are a politician trying to increase your votes in a local, state, or national election, consider capturing college students’ votes. Studies show that young people who are contacted by an organization or a campaign are more likely to vote.[2] In an election you need all the votes you can muster. In order to get the upper hand over your fellow politicians, it is important to target the college demographic.

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Creating an Emotional Impact with College Advertising

Creating an Emotional Impact with College Advertising

One way of reaching college students is through cause marketing. Appeal to college students using emotional triggers, as well as factual statistics.

College students are highly aware of societal problems and global issues, as they’re learning and discussing them in their classes. They love to get behind causes and advocate progress and they’re willing to support companies that contribute to causes they believe in. However, college students are an inquisitive bunch; they don’t blindly believe claims, nor blindly support organizations. They will question and research how active your company is with an organization and they want the claims to be substantiated.

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5 Tips for Effective On Campus College Marketing to Students

Effective On Campus College Marketing to Students

Reach the elusive, active, niche college student marketplace where students live, study and play using these 5 tips on effective on campus college marketing to students.

Back to school college marketing and  spring break college marketing are excellent times for brands to connect with college students. Food and beverage, entertainment, and automotive industries often all vie for reaching students and leaving impressions on the 18-24 year old COLLEGE demographic. Given that students are making brand decisions, many for the first time, creates an opportunity for brands to connect with students and create lifetime customers. However, using an inappropriate marketing strategy will leave you with little results.

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