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Actively Engage Students During College Marketing Campaigns

Actively Engage Students During College Marketing Campaigns

To have a successful college marketing campaign, it’s important to directly connect and actively engage students on and offline.

You might think that having a Facebook page for your business or having billboards or posters placed around college campuses are key avenues to a successful college marketing campaign and don’t get me wrong, they are great beginnings. However, to truly capture and connect with the college market, extra steps are required.

Social media among the youth demographic is hot right now and studies indicate this trend is only going to increase. According to Digital Buzz Blog, 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year. So Facebook certainly is a key segment for any college marketing campaign, but how do achieve a successful college Facebook advertising strategy that resonates with students?

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